The skepticism regarding the usefulness of such watches stems from the history of failure when companies have tried to combine too much into a watch. The Microsoft SPOT watches are a good example of this. Using radio signals, the watch provided updated information based on a monthly subscription service. It was a more or less failure, but the SPOT service is now being successfully implemented into automotive GPS systems.
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I've pondered this issue at some length and identified at least three areas of interest or personality traits that should exist in each watch lover. Those are appreciation of engineered utility, art appreciation, and the propensity to be a collector.
It is debatable whether or not the new Timex watches are "beautiful." They are certainly masculine and functional with a hint of "now what is that?" Inside, we are talking about quality swiss movements and a good deal of attention towards detail. I really need to see one of these watches to determine how they measure up, but from the consumer images I have seen, there is a lot to like in terms of size, and finish. What they do not have yet is a lot of variety. While the colors, materials, and composition might alter, they seem to be using many of the same movements. Further, the designs all seem to focus on partial circles with jump-back dials on the face in asymmetrical layouts.
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